10 LinkedIn Background Photo Ideas To Make Your Profile Stand Out

As one of the most popular social media sites, LinkedIn is one of the most used platforms on the internet. With more than 650 million users across 200 countries, it’s one of few websites that have a global influence.

Although there is a growing number of social media platforms, there’s no denying that LinkedIn is in a league of its own. It’s a hub for anyone who wants to explore career opportunities or hone their professional profile. With over half a billion users, you’ll want to make sure that you stand out from the crowd.

In a bid to gain a competitive edge, many users spend time crafting their personal biographies and work experience. But these aren’t the only elements that will attract peoples’ attention.

It’s your picture and background header that will have the most influence on someone’s decision to click on your profile.

With your professional profile and online visibility dependent on the LinkedIn images you use, it’s important to get them right. Selecting the right photographs, pictures, or graphics can help you convey critical details about your personality, outlook, and interests. What’s more is that the images you use on your LinkedIn profile can generate interest from other users and recruiters, which means you’ll get increasing clicks, connections, and direct messages.

LinkedIn Pixabay - CCO Licence

If you want to create a LinkedIn bio that encourages users to click on your page, take a look at these top 10 LinkedIn background photo ideas:

1. Complement your client’s goals

Choosing a background that aligns with your clients’ objectives is a savvy way to appeal to your target market. Research shows that users subconsciously ask themselves, “what’s in it for me?", before clicking on content. If your background image clearly complements the user’s own interests, they’re more likely to click on your profile.

Although this type of imagery will increase your profile views, the type of traffic you’re generating is even more important than the volume. When your background imagery appeals to prospective clients or other professionals within your industry, you’re making a valuable addition to your network.

With an appealing background image, you can set up measurable results and a fiscal return.

2. An overriding cause

If your career is promoting a particular cause, goal, or mission, choosing a related image as your background can be an effective way to create interest. Perhaps you work for an ethical brand that is committed to reducing the amount of plastic in the ocean? If so, an image of Eco-friendly activity or the rolling waves can reflect your career goals.

Your background doesn’t need to be closely related to your current job title, so you can be as creative as you want to be. You can select a more colorful or artistic image that catches the user’s eye as opposed to sticking rigidly to corporate images.

3. Your team and colleagues

An image that shows you working amongst your colleagues highlights your collaborative skills and the impact you have on a team environment. Indeed, the fact you’ve selected this type of photograph shows that you place considerable emphasis on shared achievement, as opposed to solitary success.

Future employers and recruiters actively seek out team players and people who work well with others. Many people value this trait above extensive professional experience or outstanding academic achievement. By showcasing a candid team photo, you can tap into what potential employers or recruiters are looking for and subconsciously open the door to new opportunities.

Your Team and Colleagues Pixabay - CCO Licence

If you’re concerned about privacy, you don’t need to disclose your identity, even if you use a picture of your real-life colleagues. Providing they agree to appear in the image, some careful angles and cropping will create a fantastic image without revealing any identifiable information. Alternatively, you can choose a stock photo or image that conveys the same message, without featuring your actual teammates.

4. Your company’s USP

Your Unique Selling Proposition (USP) is what makes your brand stand out from the crowd and beat the competition. Naturally, people within your industry are going to be interested in what you’re offering, which makes this a highly clickable image.

If you don’t want to include an image of your actual product or service, choose something that’s closely related. If you work for a transport firm, for example, select a photograph of a gleaming truck barreling down the open road or a plane soaring through the sky.

When you choose something that relates to your company’s USP, you’re showing loyalty to your employer – a coveted trait. Alongside it, you’re emphasizing your commitment to your chosen career and sector.

5. You at work

If you feel comfortable using your own picture online, it really can offer great rewards. A picture of you allows you to convey your personal brand more effectively, which is really what social media is all about. In addition, it adds authenticity to your profile, makes you appear more open to online networking, and makes your face more recognizable to other people in your industry.

Choosing a photograph that shows you at work immediately puts you into context for future employers, which increases the number of incoming opportunities you receive.

Furthermore, you can choose professional images that highlight your most notable successes and achievements. If you were a speaker at a major industry conference, for example, you may want to choose a photograph of you giving your presentation in a packed auditorium.

You At Work Pixabay - CCO Licence

6. Landscapes and Landmarks

If you work in one geographical location or your job role concerns a particular area, a landscape could be the ideal background image for LinkedIn. It establishes your professional base and captures a sense of the network you’ve nurtured in the area.

Landscapes and Landmarks Pixabay - CCO Licence

Additionally, choosing a landscape or landmark of a place you’re fond is a hint of your personal interests, whether it’s immediately apparent or not.

Using a professional image that incorporates some of your personality without giving too much away strikes a good balance for the style of the site and your intended audience.

7. Tools and Materials

If your job role or career requires the use of specific tools or equipment, your background photo is a place to showcase your familiarity and expertise. The materials you use every day are integral to your role, so they’re ideally suited to your professional imagery on LinkedIn.

Furthermore, the tools people use at work vary dramatically. There’s a broad choice when it comes to how you choose to capture the materials you use. A photographer may select imagery of a camera, lighting screen, or a model, for example. Alternatively, a supply chain manager may capture production lines or the latest logistics GPS devices.

8. Abstract Imagery and Color Blocks

If you’re still unsure what type of background image you want to use on LinkedIn, choose an interim picture while you’re making your decision. Leaving the default image in place won’t enhance your online presence and could even harm it. Images are extremely important on social media, so take a few seconds to choose something abstract or simply opt for a color block.

Abstract Imagery and Color Blocks Pixabay - CCO Licence

Once your background image is no longer the default stock picture, your profile will stand out amongst a sea of others. Even if your abstract picture or solid color doesn’t relate specifically to your career, it still grabs the user’s eye and makes them linger on your content for a little longer. As they’re more likely to take a closer look at your bio, even using a standard stock image can increase the clicks you get and the connections you make.

9. Your workspace

Your workspace says a lot about you, so it can be a useful way to convey your personality and professionalism on LinkedIn. It relates directly to your job role and gives users an impression of what you do, even if they haven’t read your job title yet.

Although some working environments clearly identify the type of work you do, others may be fairly vague. Millions of people sit at a desk in an office, for example, but this doesn’t mean they all have the same job role. However, there are minor tweaks you can make to ensure the image is more relevant to your specific profession.

Your Workspace Pixabay - CCO Licence

10. Architecture and Structures

Choosing a background image that includes your physical workplace can be an effective way to convey your career choices and professional success. Although this is most effective if you work in a notable building or at a well-known landmark, there are still privacy concerns you may need to address.

If your work location is public knowledge and accessible on your profile, you may not have any qualms about including a picture of your physical workplace on your background image. However, if you would rather not publish this information online, choose a photograph of a building or structure that conveys the same type of imagery. This will allow you to portray that same message while keeping your work location private.

Creative photographs of architecture and structures can be inherently professional. An image of a skyscraper or state-of-the-art office tower brings images of high-powered executives or directors, for example. If you work in academia, a college campus, library building, or research institute can be options for your background. With a range of possibilities to explore, you can find effective imagery of architecture and structures to suit any job role or profession.

Selecting the Best LinkedIn Background Photo

Now that you know how important it is to have a suitable profile picture and background image on LinkedIn, all that’s left is for you to choose a style that’s right for you.

With endless choices of LinkedIn Backgrounds, you can find the perfect image in seconds. Above all, choose one that will show your best side! Being true and honest with your skills will reflect back on the users no matter what background photo you choose to convey it.

How To Craft An Amazing LinkedIn Cover Photo

Are you looking for a fast, simple, and effective way to spruce up your LinkedIn profile? The answer is quite literally at the top of your profile page – the LinkedIn cover photo.

If you want to steer away from the default cover photo, choose an image that will transform your page for the better. Here’s how to make it happen.

Why Use A Custom LinkedIn Cover Photo?

Before changing your LinkedIn cover photo, it’s only natural to wonder if it’s worth the extra effort.. The short answer is ‘yes’, but you’ll probably want a little more detail than that.

There are three main benefits that come from updating your LinkedIn cover photo, namely:

Stand out from the crowd

If you have 1,000 people in your LinkedIn network, it is statistically proven that fewer than 100 will have a custom cover photo. So by adding a new, personalized cover photo, your profile will instantly stand out from the crowd. It would be foolish to ignore such an important aspect of your profile, given that grabbing a user’s attention is the first hurdle to clear.

Make a faster impact

The human brain processes images far quicker than text. In fact, the mental processing speeds are over 50,000 faster. Research shows that humans only have seven seconds to make an impact. If a visual cover photo helps you spread your personal brand faster, you should grab the opportunity with both hands.

Become more memorable

In addition to getting noticed, a custom cover photo will help your visitors remember your profile. Humans remember a far greater percentage of visual content than text. This, combined with the reduced level of competition, means your profile stays in their minds.

Given that it takes only a few minutes to make the upgrade, this is probably one of the smartest social media profile changes you’ll ever make. No better time than now!

The Basics Of A Good LinkedIn Cover Photo

A new LinkedIn cover photo will only deliver the above benefits if you add the right elements. For it to become a true success, it must satisfy the following features:

Dimensions and sizing

LinkedIn accepts PNG, JPG, and GIF files up to 4MB. For the very best results, adopt an aspect ratio of 129:8. The recommended size is 1,584 x 396 pixels, but you can change this if it stays true to the ratio. The right size ensures that your LinkedIn profile looks perfect across all devices and browsers. This is vital in today’s digital climate.

Brand image

Whether it’s for a company or personal LinkedIn profile, it’s important to choose a photo or image that spreads a positive and relevant message. Leave the photo of boozing in Ibiza with your pals for Facebook. While there’s nothing wrong with showing your personality, it’s best to keep in mind that LinkedIn is a professional platform.

Invitation to connect

LinkedIn is a platform that is all about interaction. So, your cover image should additionally seek to create a friendly vibe that encourages users to reach out and contact you. After all, a good impression counts for very little if it isn’t followed up in the correct manner. Some correspondences will lead to dead ends, but others will produce positive results.

Now that you know what to look for in a cover photo, it’s time to think about revamping your LinkedIn profile in style.

10 LinkedIn Cover Ideas & Examples That Work

No two people are the same. Similarly, there is an endless list of potential messages that you may wish to convey through your LinkedIn cover photo. Whatever that message might be, has plenty of downloadable cover photos for your profile. Here are 10 examples that can spruce up your page in minutes.

1. Inspirational Quote

Visuals are more memorable than text, but quotes imposed on top of a contrasting background can create a lasting impact. We’ve all seen images like this across other social media channels. When the quote resonates with us, there’s no doubt that it can stay fresh in our mind for several years.

The quote should relate to business and your industry, even if it’s a very loose link. For the image to stand out, it should contrast the background colours of LinkedIn.

Example: The Seth Godin

Seth Godin

The Seth Godin quote is particularly ideal for anyone that works in any role that focuses on problem solving and innovation. Similarly, mentors can use this quote to great effect.

Find It Here

2. Multicoloured Abstract

Abstract images and artwork don’t always have to be random. It can be very emotive, especially when you appreciate the impact of colour on a person’s mood. Whether it’s bold colours for an exciting energy or one that’s associated with calmness and trust – the choice is completely up to you. Either way, imagery that grabs the attention and sets a tone can be hugely effective.

The type of abstract image can actually say a lot about your work too. For example, paint splatters are ideal for an artist.

Example: Abstract Book

Abstract Book

The calming tones of the light colours and the blank pages set a great impression. Meanwhile, the blank yet open book suggests that you’re ready to start writing the next chapter of your career. Recruiters will respond in a positive manner.

Find It Here

3. Product Images

If your LinkedIn page is for the business, the cover photo could be of your products. In the clothing industry, for example, this could be an image that shows apparel on the rack or worn (ideally in an interesting setting).

Product images are great LinkedIn cover photos because they:

  1. Can actively promote the brand and generate traffic from consumers and B2B clients
  2. Show that your business is active and already performing in a professional way; and
  3. Give a clear insight into the products and demographics that you target.

People on LinkedIn are ready to reach out. Seeing products right off the brings you closer to visitors and connection requests.

Example: Chocolate Shortcake

Chocolate Shortcake

If you run a cake shop or food establishment, enticing images of your food can spark excitement in the user – which can translate to new interactions.

Find It Here

4. Work Equipment Insights

LinkedIn is a professional space where you want to highlight your unique skill set. While content relating to experience and education will do this well, your cover photo can do it even better.

The new cover photo can showcase your professionalism, organizational skills, and eagerness to get started on the next project. Furthermore, it’s a good way for freelancers boasting expensive equipment to show clients and recruiters what they are getting for their money.

Example: Creator Tools

Creator Tools

The Creator Tools cover photo is ideal for photographers, graphic designers, and individuals in related fields. It’s crisp and clean, which suggests your work will be the same. Perfect.

Find It Here

5. Celebrating Extracurricular Activities

As already mentioned, this isn’t Facebook. A LinkedIn cover photo showing you enjoying life to the max in a way that could be considered unprofessional is unwise. However, that doesn’t mean your profile should be void of character.

Recruiters and businesses want to work with people that they can connect to on a human level. Therefore, the following types of imagery from your personal lifestyle can be deemed valuable;

  • Photos from a recent charity event or volunteering event,
  • Images from completing marathons, triathlons, and similar events,
  • Photos from trips to historical or culturally significant landmarks.

They can strike up an instant topic of conversation, especially if you have shared experiences or interests. Just be careful that the image will show your personality in a positive way.

Example: Sorry, you’re on your own for this one!

6. Celebrating Your City

A photo that depicts your city in an engaging and interesting manner is a simple idea, but it works. It stands out from the crowded stream of default cover photos. Crucially, it can evoke several subconscious responses, including;

  1. Your location, which is vital if the working relationship isn’t restricted to the online world.
  2. That you consider yourself to be a professional and will pay attention to detail.
  3. You are a positive person that loves the city and looks for the best in new opportunities.

To achieve all of this without actually telling anything about yourself is a very powerful tool indeed.

Example: New York Way

New York Way

Obviously, it only works if you work (or enjoy business interactions with clients) in New York. If you live elsewhere, try to replicate the intrigue created by shooting from a unique angle.

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7. The At Work Design

If your profile picture has you included, it might be advised to avoid using a cover photo that does the same. However, your LinkedIn cover can still show what you do at work. When a recruiter needs that position filled, they’ll inevitably read your entire profile.

Even a seemingly mundane image can be relatively engaging. After all, you’re not trying to sell a product directly to a consumer. Business owners and recruiters are excited by images that show you’re the right person for the job. Embrace it.

Example: Coding Website Layout

Coding Website Layout

If you work in advanced computing fields such as networking, web building, or security, the coding website layout is ideal. Most people will understand what the image is about, but won’t understand the code itself. This is the perfect way to show that you have a skill they need.

Find It Here

8. Celebrating The Workplace Building

LinkedIn isn’t only a place for finding new jobs; it’s also a place to build winning connections. If you work for a major company, celebrate with a stock image of the company building. After all, professionals want to connect with successful people. Your association with the major firm is ideal.

It doesn’t have to be the building that you work in either. Using a shot of the company’s most impressive workspaces will make a bigger impact than your home office, for example. Perception counts for everything when making new connections.

Example: Dell HQ

Find It Here

If you work for Dell, directly or indirectly, the image below is perfect. Everyone working in related sectors will recognize the company and will be immensely impressed. This intrigue can quickly lead to new opportunities.

Find It Here

9. Professional Invitation

LinkedIn is a great place to facilitate conversations. A LinkedIn cover photo that depicts a welcoming yet professional setting is ideal. Good examples include:

  1. An image of you smiling or offering a virtual handshake.
  2. Any quote or direction that actively encourages them to start a conversation.
  3. A photo of you giving a speech.
  4. An image of a business card or similar feature.

Example: Prepare For Negotiations

Preparation For Negotiations

A simple image of a man drinking coffee while dressed in a suit has more impact than you think. It shows that you’re in ‘work mode’ and are available to talk.

Find It Here

10. Customized Image

Finally, if you want to take your image to the next level, why not combine two of the ideas with a fully customized image. Not only will this make your profile unique, but it can also send the message that you’re serious about your career. Additionally, it’s an opportunity to express multiple concepts in one cover photo.

For example: You could use a background image (product or workspace are both good ideas) before layering customer quotes, award logos, and other items on top. If you want to get super creative, you can combine this with your profile picture so that it makes one consistent image.

However, don’t forget that LinkedIn layouts on mobile and browser are slightly different.

There are plenty of computer programs to make your template using the dimensions mentioned above. The only limitations are your imagination.

Example: Check out your favourite LinkedIn pages for inspiration before sprinkling some creative magic.

Don’t know how to add LinkedIn cover photo?

Here’s a step-by-step guide for anyone that has problem with adding new profile cover.

How to Create a Powerful LinkedIn Profile

Your LinkedIn profile is as good as who you are in front of other professionals. It’s safe to say that your profile views and network are greatly influenced by how much effort you put into optimizing your profile.

It’s been said before: Your profile should reflect your skills and expertise in your field. There’s no easy way to achieve this, but you’ll get there with constant effort and patience.

We listed the main factors of a LinkedIn profile that you should optimize to boost your visits:

1. Your Picture

It’s important to set your profile picture as one that shows your features in a well-lit environment. Unlike Facebook or Instagram, there isn’t much freedom to be creative. A profile shot in corporate attire or smart casual is always the best way to go.

Looking professional is the goal, but don’t stifle your personality. Smile to look approachable and pleasant. Personality goes a long way!

2. The Headline

Most people think that there is not much you can do with 120 characters, so they simply write their current job title. While this is a safe choice, it could limit your horizons.

It would be more effective to use market-centric keywords that highlight your skills. LinkedIn is also a search engine, so you’ll need to inject SEO to get ahead of the results page.

An example of a good headline: “Recruiter, HR Specialist, Talent Management” which shows your designation and relevant skills that make you searchable for possible employers.

3. Your Summary

The Summary is where you can truly express yourself. Embrace creativity and showcase your skills. There are countless things you can share with 2000 characters.

There are a ton of directions you can take for your profile summary, such as:

  • Your employment
  • Career achievements or challenges you overcame
  • Your best characteristics

With much more leeway, you should maximize this section to try and captivate your audience. This is your opportunity to sell yourself. Appeal to your audience’s interest and end with a call to action.

4. Work Experience

Your work experience is the meat of your profile. Make sure you showcase your skills, expertise through your work descriptions. While most people would copy their CV entries verbatim, you can opt to highlight your network on LinkedIn by linking your company’s profile.

As for the job description, it can simply be a slight overview. Be brief and concise.

5. Skills and Endorsements

There’s no better way to show off than by having your connections vouch for your skills. Ideally, you should have around three to five listed and endorsed by colleagues and employers.

While the limit is 50 skills, best stick to below five. The risk that comes with listing too many is that visitors may interpret it as being generalist or indecisive.

6. Recommendations

This is where your network shows its weight in gold. Recommendations can really help in reputation-building, so you should strategize carefully.

Choose the persons giving the recommendations and be specific about the details. LinkedIn favors actual anecdotes; you might want to suggest your colleagues to cite an incident where your skills have proven beneficial or when you excelled in a challenging task.

7. Groups and Associations

There’s more to joining LinkedIn groups than just expanding your network. Exchanging thoughts and insights on industry topics can broaden your knowledge and establish yourself as an expert. It wouldn’t hurt to make friends while you do, too!

8. Keywords and SEO

Always keep in mind that LinkedIn applies SEO and keyword usage. Stay on top of trending keywords in your industry and use these to your advantage. It isn’t as hard as it sounds, as long as you put yourself in the shoes of those you want to reach out to!

How To Write Attention-Grabbing LinkedIn Headlines


When we’re working on our LinkedIn profiles, we often spend minutes looking for the perfect profile photo and banner. We wouldn’t want to miss out on a recruiter or client opportunity just because we settled for a dull page.

However, visually-appealing content isn’t the end-all-be-all of creating a good impression. Right below your name sits your headline: a 120-character space that can help you stand out.


It goes without saying that the more effort you put into improving your headline, the more likely you are to get messages. We rounded up a few tips to help you maximize your LinkedIn headline:

1. Find your audience and simplify your terms

As with any type of narrative, you can’t write a description without first knowing who you want to address it to. Are you targeting recruiters or clients? Keep in mind that your headline should be easily searchable and understandable to the users you want to reach out to.

As impressive as complex titles like “Account Representative” sound, you have a higher chance of attracting recruiters or prospects with easy-to-understand titles such as “Sales Director.”

2. Be creative, but not careless

More often than not, we can get caught away with trying to write a catchy headline. The pressure to be inventive and unique eats us as we struggle to fit descriptions in 120 characters.

Be mindful of sounding too unconvincing or arrogant. There’s nothing wrong with using humor to lighten up your headline, but remember that comedy also comes with the risk of making you look unprofessional.

3. Insert value proposition

Anyone can hold a specific job title, but how can you stand out amongst the hundreds of users who are working in the same field? It’s pretty simple: Describe what value you can contribute to your prospect.

Here’s a simple formula: “[Job title]: Helping X do Y.” It’s a straight-forward way to convince your visitors that you can help improve your customers’ lives.

4. Spice up with strong adjectives

An attention-grabbing headline is one that can accurately and creatively describe who you are and what you do with as little words as possible. Using strong adjectives can help you achieve exactly that.

Flowery words can help separate yourself from everyone else in a professional way. Here are some adjectives you can use:

  • Exemplary
  • Spirited
  • Influential
  • Astute
  • Observant
  • Distinguished
  • Ambitious
  • Competent
  • Crafty
  • Inventive
  • Enthusiastic
  • Virtuous
  • Educated


What you shouldn’t do

It’s a common mistake to be transparent about your current career hunt on your LinkedIn headline. Unfortunately, these are dull descriptions that don’t say anything about you. It can create a negative impression which in turn can cost you the profile view and message request.

A quick list of headlines you should avoid using:

  • Unemployed and looking for work
  • [Previous job title] seeking work
  • [Previous job title] available for new opportunity
  • [Previous industry] in transition
  • [Previous job title] currently exploring options
  • Recent graduate seeking entry level position


Emphasis on keywords

The character limit for LinkedIn headlines may be tricky to work around, but if there’s anything you shouldn’t sacrifice, it’s inserting keywords. Your LinkedIn headline is the most critical when it comes to SEO, which can increase your ranking and impact.

If you want your account to be discovered, put an emphasis on making your account searchable either on LinkedIn or other search engines. Omit proper nouns and go instead for those which you think can draw more traffic.

Example: Instead of writing “Vice President of Sales at XYZ Company”, choose to add more keywords and revise it to “VP Sales. Revenue Growth. Product Development and Sales Operations Leadership.”


Be honest

Your LinkedIn Headline is a reflection of who you are and is the first introduction about you that your prospects will see. While there’s nothing wrong with wanting to impress your profile visitors, remember that it’s also important to be honest and embrace your skill set. When you trust in yourself and what you can bring to the table, it will translate back to your profile effortlessly!

LinkedIn Headline How To Grab Attention in 120 Characters

LinkedIn is a pool of professional users fighting for attention with eye-catching job titles and visually appealing cover photos. However, most people miss the important part of any profile: The LinkedIn headline.

A glance at your profile usually means scanning the page and reading just the little tag line placed below your name. Others simply plug in their job title and current company, but there are better ways to use the short description box to your advantage.

When you first set up your profile, LinkedIn will create your default headline with your title and company name. Some users don’t know that you can edit this and make it your own – something that can definitely boost your profile views and connection requests.

Why pay attention to your LinkedIn Headline?

Unlike other descriptions on your profile, the LinkedIn headline appears wherever your name does – in search results, comments, even in connection suggestions. It introduces you immediately to users who may come across your profile.

Particularly, the 120-character line will show up on:

  1. LinkedIn search results
  2. Invitations to connect
  3. Connection suggestions
  4. Posts
  5. LinkedIn messages
  6. Group discussions
  7. Articles
  8. Recommendations
  9. Who’s Viewed Your Profile
  10. People You May Know

A description that shows up wherever your name does can communicate your professional value in seconds. It builds other users’ first impression of you and convinces them that your profile is worth the visit.

Putting your profile out there

Your LinkedIn headline can get you on the first page of search results if you optimize it well. When someone uses keywords to scout for users,keyword-optimized profiles rank up in the results. To boost your page visibility, inject in relevant keywords that others may use to look for someone with your title and skill set.

What makes a good headline?

Simply put, a good headline is one that can express who you are in the shortest, clearest way possible. This should include what you do and how others benefit from your work, alongside a couple of keywords to help you grab attention.