As one of the most popular social media sites, LinkedIn is one of the most used
platforms on the internet. With more than 650 million users across 200
countries, it’s one of few websites that have a global influence.
Although there is a growing number of social media platforms, there’s no
denying that LinkedIn is in a league of its own. It’s a hub for anyone who
wants to explore career opportunities or hone their professional profile. With
over half a billion users, you’ll want to make sure that you stand out from the
In a bid to gain a competitive edge, many users spend time crafting their
personal biographies and work experience. But these aren’t the only elements
that will attract peoples’ attention.
It’s your picture and background header that will have the most influence on
someone’s decision to click on your profile.
With your professional profile and online visibility dependent on the LinkedIn
images you use, it’s important to get them right. Selecting the right
photographs, pictures, or graphics can help you convey critical details about
your personality, outlook, and interests. What’s more is that the images you
use on your LinkedIn profile can generate interest from other users and
recruiters, which means you’ll get increasing clicks, connections, and direct
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If you want to create a LinkedIn bio that encourages users to click on your
page, take a look at these top 10 LinkedIn background photo ideas:
1. Complement your client’s goals
Choosing a background that aligns with your clients’ objectives is a savvy way
to appeal to your target market. Research shows that users subconsciously ask
themselves, “what’s in it for me?", before clicking on content. If your
background image clearly complements the user’s own interests, they’re more
likely to click on your profile.
Although this type of imagery will increase your profile views, the type of
traffic you’re generating is even more important than the volume. When your
background imagery appeals to prospective clients or other professionals within
your industry, you’re making a valuable addition to your network.
With an appealing background image, you can set up measurable results and a
2. An overriding cause
If your career is promoting a particular cause, goal, or mission, choosing a
related image as your background can be an effective way to create interest.
Perhaps you work for an ethical brand that is committed to reducing the amount
of plastic in the ocean? If so, an image of Eco-friendly activity or the
rolling waves can reflect your career goals.
Your background doesn’t need to be closely related to your current job title,
so you can be as creative as you want to be. You can select a more colorful or
artistic image that catches the user’s eye as opposed to sticking rigidly to
3. Your team and colleagues
An image that shows you working amongst your colleagues highlights your
collaborative skills and the impact you have on a team environment. Indeed, the
fact you’ve selected this type of photograph shows that you place considerable
emphasis on shared achievement, as opposed to solitary success.
Future employers and recruiters actively seek out team players and people who
work well with others. Many people value this trait above extensive
professional experience or outstanding academic achievement. By showcasing a
candid team photo, you can tap into what potential employers or recruiters are
looking for and subconsciously open the door to new opportunities.
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If you’re concerned about privacy, you don’t need to disclose your identity,
even if you use a picture of your real-life colleagues. Providing they agree to
appear in the image, some careful angles and cropping will create a fantastic
image without revealing any identifiable information. Alternatively, you can
choose a stock photo or image that conveys the same message, without featuring
your actual teammates.
4. Your company’s USP
Your Unique Selling Proposition (USP) is what makes your brand stand out from
the crowd and beat the competition. Naturally, people within your industry are
going to be interested in what you’re offering, which makes this a highly
If you don’t want to include an image of your actual product or service, choose
something that’s closely related. If you work for a transport firm, for
example, select a photograph of a gleaming truck barreling down the open road
or a plane soaring through the sky.
When you choose something that relates to your company’s USP, you’re showing
loyalty to your employer – a coveted trait. Alongside it, you’re emphasizing
your commitment to your chosen career and sector.
5. You at work
If you feel comfortable using your own picture online, it really can offer
great rewards. A picture of you allows you to convey your personal brand more
effectively, which is really what social media is all about. In addition, it
adds authenticity to your profile, makes you appear more open to online
networking, and makes your face more recognizable to other people in your
Choosing a photograph that shows you at work immediately puts you into context
for future employers, which increases the number of incoming opportunities you
Furthermore, you can choose professional images that highlight your most
notable successes and achievements. If you were a speaker at a major industry
conference, for example, you may want to choose a photograph of you giving your
presentation in a packed auditorium.
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6. Landscapes and Landmarks
If you work in one geographical location or your job role concerns a particular
area, a landscape could be the ideal background image for LinkedIn. It
establishes your professional base and captures a sense of the network you’ve
nurtured in the area.
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Additionally, choosing a landscape or landmark of a place you’re fond is a hint
of your personal interests, whether it’s immediately apparent or not.
Using a professional image that incorporates some of your personality without
giving too much away strikes a good balance for the style of the site and your
If your job role or career requires the use of specific tools or equipment,
your background photo is a place to showcase your familiarity and expertise.
The materials you use every day are integral to your role, so they’re ideally
suited to your professional imagery on LinkedIn.
Furthermore, the tools people use at work vary dramatically. There’s a broad
choice when it comes to how you choose to capture the materials you use. A
photographer may select imagery of a camera, lighting screen, or a model, for
example. Alternatively, a supply chain manager may capture production lines or
the latest logistics GPS devices.
8. Abstract Imagery and Color Blocks
If you’re still unsure what type of background image you want to use on
LinkedIn, choose an interim picture while you’re making your decision. Leaving
the default image in place won’t enhance your online presence and could even
harm it. Images are extremely important on social media, so take a few seconds
to choose something abstract or simply opt for a color block.
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Once your background image is no longer the default stock picture, your profile
will stand out amongst a sea of others. Even if your abstract picture or solid
color doesn’t relate specifically to your career, it still grabs the user’s eye
and makes them linger on your content for a little longer. As they’re more
likely to take a closer look at your bio, even using a standard stock image can
increase the clicks you get and the connections you make.
9. Your workspace
Your workspace says a lot about you, so it can be a useful way to convey your
personality and professionalism on LinkedIn. It relates directly to your job
role and gives users an impression of what you do, even if they haven’t read
your job title yet.
Although some working environments clearly identify the type of work you do,
others may be fairly vague. Millions of people sit at a desk in an office, for
example, but this doesn’t mean they all have the same job role. However, there
are minor tweaks you can make to ensure the image is more relevant to your
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10. Architecture and Structures
Choosing a background image that includes your physical workplace can be an
effective way to convey your career choices and professional success. Although
this is most effective if you work in a notable building or at a well-known
landmark, there are still privacy concerns you may need to address.
If your work location is public knowledge and accessible on your profile, you
may not have any qualms about including a picture of your physical workplace on
your background image. However, if you would rather not publish this
information online, choose a photograph of a building or structure that conveys
the same type of imagery. This will allow you to portray that same message
while keeping your work location private.
Creative photographs of architecture and structures can be inherently
professional. An image of a skyscraper or state-of-the-art office tower brings
images of high-powered executives or directors, for example. If you work in
academia, a college campus, library building, or research institute can be
options for your background. With a range of possibilities to explore, you can
find effective imagery of architecture and structures to suit any job role or
Selecting the Best LinkedIn Background Photo
Now that you know how important it is to have a suitable profile picture and
background image on LinkedIn, all that’s left is for you to choose a style
that’s right for you.
With endless choices of LinkedIn Backgrounds, you can find the perfect image in
seconds. Above all, choose one that will show your best side! Being true and
honest with your skills will reflect back on the users no matter what
background photo you choose to convey it.
Are you looking for a fast, simple, and effective way to spruce up your
LinkedIn profile? The answer is quite literally at the top of your profile page
– the LinkedIn cover photo.
If you want to steer away from the default cover photo, choose an image that
will transform your page for the better. Here’s how to make it happen.
Why Use A Custom LinkedIn Cover Photo?
Before changing your LinkedIn cover photo, it’s only natural to wonder if it’s
worth the extra effort.. The short answer is ‘yes’, but you’ll probably want a
little more detail than that.
There are three main benefits that come from updating your LinkedIn cover
Stand out from the crowd
If you have 1,000 people in your LinkedIn network, it is statistically proven
that fewer than 100 will have a custom cover photo. So by adding a new,
personalized cover photo, your profile will instantly stand out from the crowd.
It would be foolish to ignore such an important aspect of your profile, given
that grabbing a user’s attention is the first hurdle to clear.
Make a faster impact
The human brain processes images far quicker than text. In fact, the mental
processing speeds are over 50,000 faster. Research shows that humans only have
seven seconds to make an impact. If a visual cover photo helps you spread your
personal brand faster, you should grab the opportunity with both hands.
Become more memorable
In addition to getting noticed, a custom cover photo will help your visitors
remember your profile. Humans remember a far greater percentage of visual
content than text. This, combined with the reduced level of competition, means
your profile stays in their minds.
Given that it takes only a few minutes to make the upgrade, this is probably
one of the smartest social media profile changes you’ll ever make. No better
time than now!
The Basics Of A Good LinkedIn Cover Photo
A new LinkedIn cover photo will only deliver the above benefits if you add the
right elements. For it to become a true success, it must satisfy the following
Dimensions and sizing
LinkedIn accepts PNG, JPG, and GIF files up to 4MB. For the very best results,
adopt an aspect ratio of 129:8. The recommended size is 1,584 x 396 pixels, but
you can change this if it stays true to the ratio. The right size ensures that
your LinkedIn profile looks perfect across all devices and browsers. This is
vital in today’s digital climate.
Whether it’s for a company or personal LinkedIn profile, it’s important to
choose a photo or image that spreads a positive and relevant message. Leave the
photo of boozing in Ibiza with your pals for Facebook. While there’s nothing
wrong with showing your personality, it’s best to keep in mind that LinkedIn is
a professional platform.
Invitation to connect
LinkedIn is a platform that is all about interaction. So, your cover image
should additionally seek to create a friendly vibe that encourages users to
reach out and contact you. After all, a good impression counts for very little
if it isn’t followed up in the correct manner. Some correspondences will lead
to dead ends, but others will produce positive results.
Now that you know what to look for in a cover photo, it’s time to think about
revamping your LinkedIn profile in style.
10 LinkedIn Cover Ideas & Examples That Work
No two people are the same. Similarly, there is an endless list of potential
messages that you may wish to convey through your LinkedIn cover photo.
Whatever that message might be, LinkedInBackground.com has plenty of
downloadable cover photos for your profile. Here are 10 examples that can
spruce up your page in minutes.
1. Inspirational Quote
Visuals are more memorable than text, but quotes imposed on top of a
contrasting background can create a lasting impact. We’ve all seen images like
this across other social media channels. When the quote resonates with us,
there’s no doubt that it can stay fresh in our mind for several years.
The quote should relate to business and your industry, even if it’s a very
loose link. For the image to stand out, it should contrast the background
colours of LinkedIn.
Example: The Seth Godin
The Seth Godin quote is particularly ideal for anyone that works in any role
that focuses on problem solving and innovation. Similarly, mentors can use this
quote to great effect.
Find It Here
2. Multicoloured Abstract
Abstract images and artwork don’t always have to be random. It can be very
emotive, especially when you appreciate the impact of colour on a person’s
mood. Whether it’s bold colours for an exciting energy or one that’s associated
with calmness and trust – the choice is completely up to you. Either way,
imagery that grabs the attention and sets a tone can be hugely effective.
The type of abstract image can actually say a lot about your work too. For
example, paint splatters are ideal for an artist.
Example: Abstract Book
The calming tones of the light colours and the blank pages set a great
impression. Meanwhile, the blank yet open book suggests that you’re ready to
start writing the next chapter of your career. Recruiters will respond in a
Find It Here
3. Product Images
If your LinkedIn page is for the business, the cover photo could be of your
products. In the clothing industry, for example, this could be an image that
shows apparel on the rack or worn (ideally in an interesting setting).
Product images are great LinkedIn cover photos because they:
- Can actively promote the brand and generate traffic from consumers and B2B clients
- Show that your business is active and already performing in a professional way; and
- Give a clear insight into the products and demographics that you target.
People on LinkedIn are ready to reach out. Seeing products right off the brings
you closer to visitors and connection requests.
Example: Chocolate Shortcake
If you run a cake shop or food establishment, enticing images of your food can
spark excitement in the user – which can translate to new interactions.
Find It Here
4. Work Equipment Insights
LinkedIn is a professional space where you want to highlight your unique skill
set. While content relating to experience and education will do this well, your
cover photo can do it even better.
The new cover photo can showcase your professionalism, organizational skills,
and eagerness to get started on the next project. Furthermore, it’s a good way
for freelancers boasting expensive equipment to show clients and recruiters
what they are getting for their money.
The Creator Tools cover photo is ideal for photographers, graphic designers,
and individuals in related fields. It’s crisp and clean, which suggests your
work will be the same. Perfect.
Find It Here
As already mentioned, this isn’t Facebook. A LinkedIn cover photo showing you
enjoying life to the max in a way that could be considered unprofessional is
unwise. However, that doesn’t mean your profile should be void of character.
Recruiters and businesses want to work with people that they can connect to on
a human level. Therefore, the following types of imagery from your personal
lifestyle can be deemed valuable;
- Photos from a recent charity event or volunteering event,
- Images from completing marathons, triathlons, and similar events,
- Photos from trips to historical or culturally significant landmarks.
They can strike up an instant topic of conversation, especially if you have
shared experiences or interests. Just be careful that the image will show your
personality in a positive way.
Example: Sorry, you’re on your own for this one!
6. Celebrating Your City
A photo that depicts your city in an engaging and interesting manner is a
simple idea, but it works. It stands out from the crowded stream of default
cover photos. Crucially, it can evoke several subconscious responses,
- Your location, which is vital if the working relationship isn’t restricted to the online world.
- That you consider yourself to be a professional and will pay attention to detail.
- You are a positive person that loves the city and looks for the best in new opportunities.
To achieve all of this without actually telling anything about yourself is a
very powerful tool indeed.
Example: New York Way
Obviously, it only works if you work (or enjoy business interactions with
clients) in New York. If you live elsewhere, try to replicate the intrigue
created by shooting from a unique angle.
Find It Here
7. The At Work Design
If your profile picture has you included, it might be advised to avoid using a
cover photo that does the same. However, your LinkedIn cover can still show
what you do at work. When a recruiter needs that position filled, they’ll
inevitably read your entire profile.
Even a seemingly mundane image can be relatively engaging. After all, you’re
not trying to sell a product directly to a consumer. Business owners and
recruiters are excited by images that show you’re the right person for the job.
Example: Coding Website Layout
If you work in advanced computing fields such as networking, web building, or
security, the coding website layout is ideal. Most people will understand what
the image is about, but won’t understand the code itself. This is the perfect
way to show that you have a skill they need.
Find It Here
8. Celebrating The Workplace Building
LinkedIn isn’t only a place for finding new jobs; it’s also a place to build
winning connections. If you work for a major company, celebrate with a stock
image of the company building. After all, professionals want to connect with
successful people. Your association with the major firm is ideal.
It doesn’t have to be the building that you work in either. Using a shot of the
company’s most impressive workspaces will make a bigger impact than your home
office, for example. Perception counts for everything when making new
Example: Dell HQ
If you work for Dell, directly or indirectly, the image below is perfect.
Everyone working in related sectors will recognize the company and will be
immensely impressed. This intrigue can quickly lead to new opportunities.
Find It Here
9. Professional Invitation
LinkedIn is a great place to facilitate conversations. A LinkedIn cover photo
that depicts a welcoming yet professional setting is ideal. Good examples
- An image of you smiling or offering a virtual handshake.
- Any quote or direction that actively encourages them to start a conversation.
- A photo of you giving a speech.
- An image of a business card or similar feature.
Example: Prepare For Negotiations
A simple image of a man drinking coffee while dressed in a suit has more impact
than you think. It shows that you’re in ‘work mode’ and are available to talk.
Find It Here
10. Customized Image
Finally, if you want to take your image to the next level, why not combine two
of the ideas with a fully customized image. Not only will this make your
profile unique, but it can also send the message that you’re serious about your
career. Additionally, it’s an opportunity to express multiple concepts in one
For example: You could use a background image (product or workspace are both
good ideas) before layering customer quotes, award logos, and other items on
top. If you want to get super creative, you can combine this with your profile
picture so that it makes one consistent image.
However, don’t forget that LinkedIn layouts on mobile and browser are slightly
There are plenty of computer programs to make your template using the
dimensions mentioned above. The only limitations are your imagination.
Example: Check out your favourite LinkedIn pages for inspiration before
sprinkling some creative magic.
Don’t know how to add LinkedIn cover photo?
Here’s a step-by-step guide for anyone that has problem with adding new profile
Your LinkedIn profile is as good as who you are in front of other
professionals. It’s safe to say that your profile views and network are greatly
influenced by how much effort you put into optimizing your profile.
It’s been said before: Your profile should reflect your skills and expertise in
your field. There’s no easy way to achieve this, but you’ll get there with
constant effort and patience.
We listed the main factors of a LinkedIn profile that you should optimize to
boost your visits:
1. Your Picture
It’s important to set your profile picture as one that shows your features in a
well-lit environment. Unlike Facebook or Instagram, there isn’t much freedom to
be creative. A profile shot in corporate attire or smart casual is always the
best way to go.
Looking professional is the goal, but don’t stifle your personality. Smile to
look approachable and pleasant. Personality goes a long way!
2. The Headline
Most people think that there is not much you can do with 120 characters, so
they simply write their current job title. While this is a safe choice, it
could limit your horizons.
It would be more effective to use market-centric keywords that highlight your
skills. LinkedIn is also a search engine, so you’ll need to inject SEO to get
ahead of the results page.
An example of a good headline: “Recruiter, HR Specialist, Talent Management”
which shows your designation and relevant skills that make you searchable for
3. Your Summary
The Summary is where you can truly express yourself. Embrace creativity and
showcase your skills. There are countless things you can share with 2000
There are a ton of directions you can take for your profile summary, such as:
- Your employment
- Career achievements or challenges you overcame
- Your best characteristics
With much more leeway, you should maximize this section to try and captivate
your audience. This is your opportunity to sell yourself. Appeal to your
audience’s interest and end with a call to action.
4. Work Experience
Your work experience is the meat of your profile. Make sure you showcase your
skills, expertise through your work descriptions. While most people would copy
their CV entries verbatim, you can opt to highlight your network on LinkedIn by
linking your company’s profile.
As for the job description, it can simply be a slight overview. Be brief and
5. Skills and Endorsements
There’s no better way to show off than by having your connections vouch for
your skills. Ideally, you should have around three to five listed and endorsed
by colleagues and employers.
While the limit is 50 skills, best stick to below five. The risk that comes
with listing too many is that visitors may interpret it as being generalist or
This is where your network shows its weight in gold. Recommendations can really
help in reputation-building, so you should strategize carefully.
Choose the persons giving the recommendations and be specific about the
details. LinkedIn favors actual anecdotes; you might want to suggest your
colleagues to cite an incident where your skills have proven beneficial or when
you excelled in a challenging task.
7. Groups and Associations
There’s more to joining LinkedIn groups than just expanding your network.
Exchanging thoughts and insights on industry topics can broaden your knowledge
and establish yourself as an expert. It wouldn’t hurt to make friends while you
8. Keywords and SEO
Always keep in mind that LinkedIn applies SEO and keyword usage. Stay on top of
trending keywords in your industry and use these to your advantage. It isn’t as
hard as it sounds, as long as you put yourself in the shoes of those you want
to reach out to!
When we’re working on our LinkedIn profiles, we often spend minutes looking for
the perfect profile photo and banner. We wouldn’t want to miss out on a
recruiter or client opportunity just because we settled for a dull page.
However, visually-appealing content isn’t the end-all-be-all of creating a good
impression. Right below your name sits your headline: a 120-character space
that can help you stand out.
It goes without saying that the more effort you put into improving your
headline, the more likely you are to get messages. We rounded up a few tips to
help you maximize your LinkedIn headline:
1. Find your audience and simplify your terms
As with any type of narrative, you can’t write a description without first
knowing who you want to address it to. Are you targeting recruiters or clients?
Keep in mind that your headline should be easily searchable and understandable
to the users you want to reach out to.
As impressive as complex titles like “Account Representative” sound, you have a
higher chance of attracting recruiters or prospects with easy-to-understand
titles such as “Sales Director.”
2. Be creative, but not careless
More often than not, we can get caught away with trying to write a catchy
headline. The pressure to be inventive and unique eats us as we struggle to fit
descriptions in 120 characters.
Be mindful of sounding too unconvincing or arrogant. There’s nothing wrong with
using humor to lighten up your headline, but remember that comedy also comes
with the risk of making you look unprofessional.
3. Insert value proposition
Anyone can hold a specific job title, but how can you stand out amongst the
hundreds of users who are working in the same field? It’s pretty simple:
Describe what value you can contribute to your prospect.
Here’s a simple formula: “[Job title]: Helping X do Y.” It’s a straight-forward
way to convince your visitors that you can help improve your customers’ lives.
4. Spice up with strong adjectives
An attention-grabbing headline is one that can accurately and creatively
describe who you are and what you do with as little words as possible. Using
strong adjectives can help you achieve exactly that.
Flowery words can help separate yourself from everyone else in a professional
way. Here are some adjectives you can use:
What you shouldn’t do
It’s a common mistake to be transparent about your current career hunt on your
LinkedIn headline. Unfortunately, these are dull descriptions that don’t say
anything about you. It can create a negative impression which in turn can cost
you the profile view and message request.
A quick list of headlines you should avoid using:
- Unemployed and looking for work
- [Previous job title] seeking work
- [Previous job title] available for new opportunity
- [Previous industry] in transition
- [Previous job title] currently exploring options
- Recent graduate seeking entry level position
Emphasis on keywords
The character limit for LinkedIn headlines may be tricky to work around, but if
there’s anything you shouldn’t sacrifice, it’s inserting keywords. Your
LinkedIn headline is the most critical when it comes to SEO, which can increase
your ranking and impact.
If you want your account to be discovered, put an emphasis on making your
account searchable either on LinkedIn or other search engines. Omit proper
nouns and go instead for those which you think can draw more traffic.
Example: Instead of writing “Vice President of Sales at XYZ Company”, choose to
add more keywords and revise it to “VP Sales. Revenue Growth. Product
Development and Sales Operations Leadership.”
Your LinkedIn Headline is a reflection of who you are and is the first
introduction about you that your prospects will see. While there’s nothing
wrong with wanting to impress your profile visitors, remember that it’s also
important to be honest and embrace your skill set. When you trust in yourself
and what you can bring to the table, it will translate back to your profile
LinkedIn is a pool of professional users fighting for
attention with eye-catching job titles and visually
appealing cover photos. However, most people miss the
important part of any profile: The LinkedIn headline.
A glance at your profile usually means scanning the page
and reading just the little tag line placed below your
name. Others simply plug in their job title and current
company, but there are better ways to use the short
description box to your advantage.
When you first set up your profile, LinkedIn will create
your default headline with your title and company name.
Some users don’t know that you can edit this and make it
your own – something that can definitely boost your
profile views and connection requests.
Why pay attention to your LinkedIn Headline?
Unlike other descriptions on your profile, the LinkedIn
headline appears wherever your name does – in search
results, comments, even in connection suggestions. It
introduces you immediately to users who may come across
Particularly, the 120-character line will show up on:
- LinkedIn search results
- Invitations to connect
- Connection suggestions
- LinkedIn messages
- Group discussions
- Who’s Viewed Your Profile
- People You May Know
A description that shows up wherever your name does can
communicate your professional value in seconds. It
builds other users’ first impression of you and
convinces them that your profile is worth the visit.
Putting your profile out there
Your LinkedIn headline can get you on the first page of
search results if you optimize it well. When someone
uses keywords to scout for users,keyword-optimized
profiles rank up in the results. To boost your page
visibility, inject in relevant keywords that others may
use to look for someone with your title and skill set.
What makes a good headline?
Simply put, a good headline is one that can express who
you are in the shortest, clearest way possible. This
should include what you do and how others benefit from
your work, alongside a couple of keywords to help you